Knowing vintage jeans like an old friend.
Vintage Blue Jeans

In the 1930's jeans took on a new role in society and popular culture; Hollywood was emerging, and Westerns was the big genre of the time. Cowboys were very popular around the nation and they were often depicted in movies wearing jeans. This boosted the popularity of jeans amongst young and middle-aged men. For the first time, jeans gained cult status through their association with pop idols. Buy Jeans at Sheplers Western Wear

The popularity of jeans continued into the 1950’s. Teenagers began to make jeans their own. 1950’s youth were the first to embrace jeans as a symbol of their generation. The appeal was caused by teenage rebels depicted on TV programs and movies such as “Rebel Without a Cause,” whose star, James Dean, wore jeans through most of the movie. Furthermore, Marlon Brando, a huge star at the time, helped make Levi's the leading jeans brand by wearing them in several of his movies. The fact that jeans were not allowed in schools at the time probably increased their appeal to teenagers and solidified their connection with rebellion.

During the hippie movement of the 1960's, jeans lived on, stronger than ever. They became the virtual uniform of the anti-war movement and were modified to suit the fashion of the decade; psychedelic colors, embroidery and cut-offs all became new and essential features of the popular clothing.